The Dragon Boat Festival Returns to Hong Kong! 6 Tips to Make a Big Splash!

The Dragon Boat Festival returns to HK on 22 June after a three-year break, and we`re eagerly anticipating the thrilling event! Make sure to choose high-quality merch products that your attendees will want to use and keep as a souvenir of the festival. With the right merch products and a solid branding strategy, you can make a lasting impression during the festival and beyond.

SIX tips to promote your brand during the festival to maximize your brand impact

1. Create a cohesive brand experience: Make sure your merch products align with your brand`s overall aesthetic and messaging. Use consistent colors, fonts, and design elements across all products to create a cohesive and recognizable brand experience.


2. Offer unique and useful products: Stand out from the competition by offering unique and useful merch products that attendees will appreciate. Consider products that are relevant to the event or location, or that solve a common problem for attendees.


3. Personalize your products: People love personalized products, so offer customization options for your merch. This could include adding the attendees` names or initials to a product or allowing them to choose their own colors or design elements.


4. Use high-quality materials: Invest in high-quality materials for your merch products, such as soft fabrics, durable plastics, or eco-friendly materials. This will ensure that your products last longer and are more likely to be used and appreciated.


5. Be sustainable: As more people become environmentally conscious, offer sustainable merch products like reusable water bottles or bags. This will help position your brand as socially responsible and eco-friendly.


6. Offer special promotions: Encourage attendees to engage with your brand by offering special promotions or discounts using your merch. Offer a free product with a purchase, or a discount for attendees who share your brand on social media.

FIVE awesome merch products from BrandHK

1. Dragon Boat Team Tee: Create custom t-shirts for your dragon boat team that feature your brand logo. These tees can be designed in a variety of styles and materials, ranging from cotton to moisture-wicking fabrics that will keep participants cool and comfortable during the races.

2. Polo T-Shirt: A classic and stylish way to promote your brand. You can create custom polo t-shirts and give them out as gifts or sell them at the festival. These shirts are versatile and can be worn beyond the festival, giving your brand extended exposure.

3. Flasks: A practical and useful merch product that people will appreciate. Our flasks are in a variety of materials, including metal, plastic or glass, and can be eco-friendly or insulated to keep drinks cold during the festival.

4. Visor Caps/ Caps: Popular merch products that people will wear during the festival. They are versatile and can be worn beyond the festival, giving your brand extended exposure.

5. Towels: People will use them whether under the sun or rain during the festival. Single logo printed or all-over printing from cotton to microfiber and can be eco-friendly or quick-drying.

Remember to plan ahead, our selected high-quality merch product with customization to align with your brand message. Please click here to browse our full range of Dragon-Boat Festival products.