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RUGBY SEVENS SPECIAL: 5 Key Tips to Maximise Your Marketing During Sporting Events

RUGBY SEVENS SPECIAL: 5 Key Tips to Maximise Your Marketing During Sporting Events

Sports sponsorships are a great way for brands to gain exposure and recognition. As part of any sponsorship deal, the brand often provides promotional gifts to the teams or athletes involved in the sponsorship, and gains the rights to use the event’s brand and messaging in their communications to partners, customers and the wider public. A competition like the Hong Kong Rugby Sevens is such a huge event in the city that association with the name will boost your brand awareness.

We look at the opportunities for promoting your brand during the Rugby Sevens, whether you are an official sponsor or not. These suggestions will work for just about any large sporting event.

1. Creative an Effective Brand Message
Create an effective brand message that will resonate with your target audience. Make sure it is tailored to the sports event and speaks to the fans’ interests. Consider using visual content such as photos, videos, and graphics to help your message stand out. Make sure you are adhering to the rules associated with the event, whether you are an official sponsor or not.

2. Leverage Social Media
Leverage the event’s social media presence to reach a wide audience. Post content that reflects your brand and message, as well as content that will engage the audience. Use hashtags to help spread your brand message across social media platforms. Be very careful about how you do this as clumsy social media piggybacking can backfire.

3. Create a Lasting Presence with Merchandise
Create a strong presence at and around the event with branded merchandise, activities, and giveaways. This will help you build relationships with the fans and allow them to become familiar with your brand. Experiential marketing accompanied by promotional merchandise, and backed up with follow-digital campaign support, will help you form a strong relationship with your customers. Promotional merch is perfect for supporting these campaigns as it lasts well beyond the event.

4. Measure your Impact
Build your campaign with measurement in mind! Digital channels always feel more impactful because they produce so much data, but don`t let this skew your marketing - focus on what is going to work! Leaflets, vouchers and other printed material can have promo codes (incentivised with a free gift), allowing you to track response rates. Count visitors and participants at events and pop-up experiences. Print QR codes or campaign-specific URLs on promotional gifts. And do regular before-and-after surveys to check whether your customers have connected with your marketing. Before the days of Big Data digital advertising, these methods were the bread and butter of marketing, so don`t forget about them.

Play by the Rules, but Play to Win
Official sponsors usually have a lot more rights to usage of logos, names, artwork and photography, and of course access to the events. If you are an official sponsor of the Rugby Sevens then maximising the value of the sponsorship deal is essential. It pays to really understand what you are allowed to do, and what you are not allowed to do.
If you are not an official sponsor then you will have more limits, but these design constraints can help you get very creative. For Rugby Sevens, for example, you could give out gifts for fans to wear or use in the event, or items themed around rugby. Outdoor, rugby-themed pop-up experiences with linked merchandise will still build on the excitement of the event and attract the crowds, all without any risk of infringing copyrights or trademarks.

A Few Ideas for your Merchandise
You will want to use your creativity and select the right gifts, but here are some of our popular product lines for the Rugby Sevens.

Rugby Sevens Supporters Shirts
Rugby Sevens Supporters Shirts

Light breathable dry fast material with all over print. Let your imagination run wild with our new souvenir rugby shirts. Print from top to bottom. As many logos as you want wherever you want and all for just one set up cost.

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All Over Print Singlets
All Over Print Singlets

The ultimate athletics and training singlets. Custom-designed lightweight polyester fabrics exclusively developed for BrandHK Activewear to improve comfort in any conditions.

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Premium Cotton T-Shirt
Premium Cotton T-Shirt

A promotional classic! Premium Cotton T shirt in a variety of colours and sizes with your logo printed on it.

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Supporter Kit
Supporter Kit

10% DISCOUNT! Dragon Boat supporters packs. Include 1 x all-over print t-shirt, personalized cap and can cooler. All printed with your team or sponsor logos.

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Folding Cap
Folding Cap

The cap with convenience built in! A full size baseball cap that fits in your pocket. Carefully designed to leave room for a full sized embroidered logo on the front this cap folds neatly into three for easy carriage and storage. Features a velcro back to fit most head sizes.

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All Over Print Cooling Towel
All Over Print Cooling Towel

Full colour, all over print for maximum impact! Cooling towels are lightweight polyester fabric towels that are ultra-lightweight, soft, breathable and easy to carry. They are ideal as branded merchandise for lifestyle, travel and sports brands, or any campaign that relates to healthy lifestyles.

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Can cooler - Multi Colour Print
Can cooler - Multi Colour Print

Our latest can cooler - now available with all over full colour print. Have as much colour as you want for just one set up cost. The print can cover the whole of one side with the same or a different print on the other side.

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Kinabulu Retractable Lanyard
Kinabulu Retractable Lanyard

Lanyard with retractable pulley. Printed lanyard is a great promotional item. Ideal for exhibitions and conferences.

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Rugby Stress Ball Keychain
Rugby Stress Ball Keychain

For all those many Rugby fans - a keychain with your favourite logo on it. A soft PU mini stress ball can be printed with up to 4 spot colours.

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Keychain Bottle Opener Mobile Stand
Keychain Bottle Opener Mobile Stand

A key ring and bottle opener combined. Also has a useful lip for opening ring pull cans. Pull the end out and you have a mini stand for your smart phone!

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Poncho-in-a-Pot
Poncho-in-a-Pot

Don`t get caught in the summer rains. This white disposable poncho is packed in its own cute plastic canister with a clip to attach to your backpack or belt.

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Coloured Wristbands
Coloured Wristbands

Bright, colourful silicone wristbands are great for sports events, school houses, conferences. Printed with your logo by BrandHK.

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What Our Customers Say

Nice company, nice staff, nice products and nice service. Products are popular among our global customers. Very happy to cooperate with such a great team!

- Microchip Technology Hong Kong

Ordered customised mugs for an event. They were of good quality, done professionally and delivered on time. Kudos to good service from the customer service rep, Raymond.

- ULI Asia Pacific

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

The team is friendly and professional, and always respond quick on my requests and queries.

- Edwards Lifesciences

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

BIG Brands Work with BrandHK

ANZ
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CISCO
China Daily
Clifford Chance

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270-276 Queens Road Central
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Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

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