Battle of the Drinkware: CALYPSO vs S`WELL

Why are Promotional Flasks and Travel Mugs so Popular?

Using flasks, water bottles and re-usable mugs as part of a corporate merch campaign can be a smart and effective way to promote your brand while also providing a useful and eco-friendly product to your customers or employees. They are impressive gifts and most modern dual-wall designs are lightweight, so you get a big logo area and your brand is going to stand out on that desk!
Because they are so useful, customers will keep drinkware for a long time. That means your customer is going to see your logo and brand message thousands of times. If you gave the gift in person, or as a gift-with-purchase, that customer will form a powerful positive bond with your organisation that could last for years.
There are plenty of manufacturers out there making stylish drinkware, but you have to choose well. You want to maximise the positive brand impact on every level. So we have compared a couple of the best brands on the market in Singapore, CALPYSO and S`WELL, using our 5 BrandPower measures.

1. Brandability: CALYPSO

Both CALYPSO and S`WELL offer personalisation of their drinkware, but CALYPSO offers a much higher range and quality of personalisation including bespoke packaging, laser engraving, pad printing and more. The CALYPSO range is designed specifically for personalisation so that is to be expected.
CALYPSO score: 5/5
S`WELL score: 3/5

2. Sustainability: CALYPSO

Sustainability is crucial for any business. Promotional products that do less damage to the environment make your brand look better and help you build more lasting relationships with customers. S`WELL state that they are encouraging customers to reduce plastic usage, and that is great, but CALYPSO is certified 100% carbon offset. The manufacturer uses 100% renewable energy and will be switching to 100% recycled aluminium giving them and even better score!
CALYPSO score: 5/5
S`WELL score: 1/5

3. Wow Factor: S`WELL

You want your customers to think `WOW!` when they first see that corporate gift. The CALYPSO range has a lot of flexibility at larger order volumes, as with most manufacturers, and the standard range is beautifully designed and exceptional quality. The packaging is very fashionable using kraft paper boxes. The Wow Factor really depends on your audience, but S``WELL just inched ahead on this one because of the range of different funky styles on offer.
CALYPSO score: 4/5
S`WELL score: 5/5

4. Longevity: DEAD HEAT

The great thing about reusable drinkware is that it lasts for a long time. And changes in consumer behaviour mean more and more people are keeping good quality drinkware for longer, allowing them to cut down on disposable plastic. In terms of build quality, CALPYSO and S`WELL are both excellent choices, and are probably the best on the market for promotional drinkware.
CALYPSO score: 5/5
S`WELL score: 5/5

5. Price: CALYPSO

Price is a key driver when choosing a promotional gift. Getting bang for your buck is critical. S`WELL and CALYPSO are both premium brands, so their prices are a little higher than those of standard manufacturers. But CALYPSO`s prices significantly better value.
CALYPSO score: 4/5
S`WELL score: 3/5

Total BrandPower: CALYPSO

The CALYPSO drinkware range from Chili is our winner! That`s why we have selected them as a supplier to promote on our website.


You can check out the CALYPSO drinkware range here! »